Dont put much stress on your mind - keep reading this
article you will definitely find out what i mean.
When you build a house - you always have some doors and
windows to let people enter into the house, same way when you get a website
designed you need to have some links on other sites to allow people to
enter into your site. Such doors to your site can be on other relevant
sites, search engines and directories etc. The more links you have linking
to your sites the more traffic you will get on your site.
Most people dont see any difference in Search
Engine Optimization and Internet
Marketing but these two terms are absolutely different. Internet Marketing
is a broader term and Search Engine Optimization is a part of Internet
Marketing.
What is Internet Marketing ::
Internet Marketing means reaching the prospective customers
with relevant details about your product and services and presenting that
details in an organised manner and ultimately converting those prospective
customers into your regular customers.
What is Search Engine Optimization ::
As explained earlier Search Engine Optimization is a part
of Internet Marketing but its a different concept in itself.Search Engine
Optimization means making yourself reachable to those prospective clients
who are searching for you on internet.
Did you find the basic difference in Internet Marketing
and Search Engine Optimization? Let me explain that in a bit simple way.
The essence of Internet Marketing is to find and reach
the prospective clients who might need your product and services. Perhaps
you might find yourself targeting wrong clients and bug them up. Now on
the other hand essence of Search Engine Optimization is to make yourself
reachable by those who are interested in your product and services.
Now i am coming back to explaining the FIRST LINE of this
article "IS YOUR SITE A HOUSE WITHOUT ANY ENTERANCE??"
LINK POPULARITY is the most important tool for Internet
Marketing as well as Search Engine Optimization.
As Out bound Marketing tool LINK POPULARITY helps you reach more and more
people, the more links(directing to your site) you have on other sites,
the more visitors you will have on your website.This is the direct result
of having 1000s of links on other websites and indirect result of having
those links on other sites is that you are making yourself reachable by
those who are searching for you.
Going a little bit into technicalities involved in this.
Your LINK POPULARITY plays most important role in Search
Engine Optimization of your site.In earlier days SEARCH ENGINES
were basically a kind of huge business directories maintained manually.
Now with the development of more advanced technologies the Search Engines
can be categorized into 3 categories i.e. Crawler Based (Maintained Automatically)
- Huge Directories (Maintained Manually) - Hybrid (A mixture of earlier
to types)
All major search engines are now of first type - Crawler
Based - these sites have applications called SPIDERS who keep on visiting
your websites on regular basis and save the information found on your
site in the database of the concerned search engines. Now the ranking
process starts - while ranking your sites these SEARCH ENGINES
analyse
the content found on your site and find out the keywords you are concentrating
on, in next step they compare the content found on site with the similar
content found on other sites (these are your competitors) and rank your
site accordingly.
BUT while assigning ranks to your site they check the
LINKS DIRECTING TO YOUR SITE, here quality of links directing to your
site gives you a good return for the time, efforts and money you spent
for securing those links. Search Engines while assigning ranks to your
site - give high weightage to each link found on other relevant site.
For example if you are own an online store to sell Pens and other accessories
- each link found on some major portal like that of ebay.com or amazon.com
will be given considerably higher weightage as compared to each link found
on some other site not having relevant content like highsierrafurs.com
(selling animal skins, furs and rugs etc) or
xfriday.com (a firm involved in providing ecommerce solutions).
I hope i am successful in explaining the importance of
LINK POPULARITY NETWORK. Please dont build a house with no door to enter.
Let other people come to your house and let the fresh air enter into your
house to make you and other members of your house feel better and comfertable.
Have a nice time enjoy!!!!!
Article by :: Manish Bhalla -
Indianbays@hotmail.com
Director - XCSindia - Lets Redefine Internet Marketing
-- There are lots of other factors that affect
your search engine listings - for further discussion please feel free to
contact us
Related Topics:
Emarketing
Importance Of Link Popularity
Search Engine Optimization
Search Engine Positioning
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